Wednesday, August 25, 2010

Augmenting Spirit & its Sale

Another Onam where the Spirit rises only when “Spirit” reaches their blood with all bars, pubs & beverages corporation depots making money & making merry going around...
The Recent headline that the media pushed the boat about was the soaring sale of Alcohol in the state of Kerala during the season of Onam... It’s a pride for “Mallus” that being a small state with population of just 3 crore, Rs.30 crore were spent on Alcohol... Rs.10 per head... And per head expenditure increases when teetotallers are exempted... And it increases further if the details of liquor sold in bar and in black market are out...
And what is the reason that coerces the people to drink? Unknown....
I do remember one of our college lecturers bringing in the economics behind it...
1. Kerala is state with high literacy rate (highest to my knowledge).
2. Kerala is a state where women have high literacy rate.
3. Kerala is a state with high women to men ratio.
4. Women with high literacy demand more.
5. The men find it hard to meet their demands.
6. Tension increases.
7. Seeks tranquility in alcohol.
And to add to this,
Number 8: Kerala is the state with highest suicide rate... maybe alcoholism is the reason...
I am not stating that the above points are true... it maybe...

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